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WHAT DISCRIMINATES PRODUCT - ATTRIBUTE EVALUATIONS IN LOWER SOCIO-ECONOMIC SEGMENTS

Bibliographic Details
Main Author: D. RAMKUMAR; R. VENKATESAKUMAR AND P. THILLAI RAJAN
Format: Journal Article
Published: ABHIGYAN 2008
Description
Physical Description:p.40-47 VOL.25 (4) JANUARY-MARCH, 2008