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Airport marketing /
| Главный автор: | |
|---|---|
| Другие авторы: | |
| Формат: | Printed Book |
| Опубликовано: |
London:
Routledge,
2013.
|
| Предметы: | |
| Online-ссылка: | https://books.google.co.in/books?id=gYLvXs5naEcC&printsec=frontcover&dq=Airport+marketing&hl=en&sa=X&ved=0ahUKEwilnLCYqb3VAhWBPJQKHVElAIYQ6wEIJjAA#v=onepage&q=Airport%20marketing&f=false |
Оглавление:
- Introduction
- The airport marketing environment
- The market for airport services
- Airport marketing research
- Airport marketing planning
- The airport product
- Airport pricing
- Promotion of airports
- Airport distribution.