Airport marketing /

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Bibliografische gegevens
Hoofdauteur: Halpern, Nigel
Andere auteurs: Graham, Anne
Formaat: Printed Book
Gepubliceerd in: London: Routledge, 2013.
Onderwerpen:
Airports-Economic aspects.
Airports-Management.
Aeronautics, Commercial
Online toegang:https://books.google.co.in/books?id=gYLvXs5naEcC&printsec=frontcover&dq=Airport+marketing&hl=en&sa=X&ved=0ahUKEwilnLCYqb3VAhWBPJQKHVElAIYQ6wEIJjAA#v=onepage&q=Airport%20marketing&f=false
Inhoudsopgave:
  • Introduction
  • The airport marketing environment
  • The market for airport services
  • Airport marketing research
  • Airport marketing planning
  • The airport product
  • Airport pricing
  • Promotion of airports
  • Airport distribution.

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