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Airport marketing /
| Auteur principal: | |
|---|---|
| Autres auteurs: | |
| Format: | Printed Book |
| Publié: |
London:
Routledge,
2013.
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| Sujets: | |
| Accès en ligne: | https://books.google.co.in/books?id=gYLvXs5naEcC&printsec=frontcover&dq=Airport+marketing&hl=en&sa=X&ved=0ahUKEwilnLCYqb3VAhWBPJQKHVElAIYQ6wEIJjAA#v=onepage&q=Airport%20marketing&f=false |
Table des matières:
- Introduction
- The airport marketing environment
- The market for airport services
- Airport marketing research
- Airport marketing planning
- The airport product
- Airport pricing
- Promotion of airports
- Airport distribution.