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The Routledge handbook of tourism marketing /

"The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range...

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Bibliographic Details
Other Authors: McCabe, Scott, Ed
Format: Printed Book
Published: London: Routledge, 2014.
Subjects:
Online Access:http://www.amazon.in/Routledge-Handbook-Tourism-Marketing-Handbooks/dp/041559703X#reader_041559703X