Loading...

Theatre Test Of Political Advertising To Check Its Impact On Students

Over a billion dollar has been spent in order to gain that 30 second sweet spot during a prime time on every channel by our politicians. One might presume if they have spent this much huge amount, then ads must be affecting viewers’ vote choice. Somewhat to a surprise, most of the scholars are yet t...

Full description

Bibliographic Details
Main Author: Rachin Suri; Heera Lal Sharma and Deepak Sharma
Format: Journal Article
Published: Abhigyan 2016
Subjects:

MG University

Holdings details from MG University