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Exploring Product Category and Promotion Type Association for Impulse buying in Malls in India
Indian malls are in their growth stage. The phenomenon that started two decades ago with three malls is now two hundred malls old. However, to reap success in the business research insights are needed as the sector has largely been unorganized till date. Impulse purchases and sales promotions are tw...
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| Format: | Journal Article |
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Abhigyan
2013
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