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Factors Affecting Selection of Multiplexes: An Empirical Study of Consumer Insights
India is a film loving nation. Past researches have helped in identifying the key factors which drive the viewers to watch particular movies. However, with the growth of multiplexes in several cities, venue could also be an influencing factor in the market demand for movies. Multiplexes provide an a...
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| Format: | Journal Article |
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Abhigyan
2013
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