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A STUDY OF BRAND RECALL AND THE EFFECTS OF VARIOUS ADVERTISING APPEALS USED IN THE TV ADVERTISEMENTS OF THE FMCG BRANDS OF HUL
Hindustan Unilever Ltd. is a well-known and largest FMCG company in India. HUL has always revamped its products to meet the changing needs of the consumer without compromising on the quality. This paper deals with the evaluation of advertiser’s decisions involving choice of an appropriate appeal for...
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| Format: | Journal Article |
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Abhigyan
2013
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