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Vinod Kumar; Shelly Singhal and Gaurav Kamboj
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Vinod Kumar; Shelly Singhal and Gaurav Kamboj
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A STUDY OF BRAND RECALL AND THE EFFECTS OF VARIOUS ADVERTISING APPEALS USED IN THE TV ADVERTISEMENTS OF THE FMCG BRANDS OF HUL
by
Vinod
Kumar
;
Shelly
Singhal
and
Gaurav
Kamboj
Published 2013
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Related Subjects
FAST MOVING CONSUMER GOODS (FMCG);
HINDUSTAN UNILEVER
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