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BRAND LOYALTY AND SATISFACTION TOWARDS TOILET SOAPS: A STUDY OF URBAN CONSUMERS IN WARANGAL DISTRICT (A. P.)
The marketing scenario in India has undergone vast change since 1991 due to the economic reforms. Post-liberalization, competition intensified in every product line and market, which forced brands to redefine their norms of existence in all industries. In the FMCG industry, especially in toilet soap...
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| Format: | Journal Article |
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Abhigyan
2011
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