Loading...
BRAND LOYALTY AND SATISFACTION TOWARDS TOILET SOAPS: A STUDY OF URBAN CONSUMERS IN WARANGAL DISTRICT (A. P.)
The marketing scenario in India has undergone vast change since 1991 due to the economic reforms. Post-liberalization, competition intensified in every product line and market, which forced brands to redefine their norms of existence in all industries. In the FMCG industry, especially in toilet soap...
| Main Author: | |
|---|---|
| Format: | Journal Article |
| Published: |
Abhigyan
2011
|
| Subjects: |