Loading...
The Sage handbook of social marketing
"For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shap...
| Other Authors: | , , |
|---|---|
| Format: | Printed Book |
| Published: |
Los Angeles :
Sage,
2011.
|
| Subjects: |