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Marketing accountability :

Xehetasun bibliografikoak
Egile nagusia:	McDonald, Malcolm
Beste egile batzuk:	Mouncey, Peter
Formatua:	Printed Book
Argitaratua:	London : Kogan Page, 2011.
Gaiak:	Marketing

Antzeko izenburuak

Marketing accountability: how to measure marketing effectiveness /
nork: McDonald, Malcolm
Argitaratua: (2009)

The complete marketer :
nork: McDonald, Malcolm

Market segmentation : how to do it ; how to profit from it /
nork: McDonald, Malcolm
Argitaratua: (1998)

Marketing plans : how to prepare them, how to use them /
nork: McDonald, Malcolm
Argitaratua: (2003)

Marketing accountablity how to measure marketing effectiveness
nork: McDonald, Malcolm
Argitaratua: (2009)

New Marketing: transforming the corporate future /
nork: McDonald, Malcolm .
Argitaratua: (2002)

E-marketing improving marketing effectiveness in a digital world /
nork: McDonald, Malcolm .
Argitaratua: (1999)

Market segmentation how to do it, how to profit from it
nork: McDonald, Malcolm
Argitaratua: (1998)

Malcolm McDonald on marketing planning : understanding marketing plans and strategy
nork: McDonald, Malcolm
Argitaratua: (2008)

Market segmentation a step by step approach to creating profitable market segments
nork: McDonald, Malcolm
Argitaratua: (1995)

Essential guide to marketing planning, Vol.II /
nork: McDonald, Malcolm .
Argitaratua: (2005)

Market segmentation: how to do it ,how to profit from it /
nork: McDonald, Malcolm .
Argitaratua: (2004)

Marketing plans for service businesses: a complete guide /
nork: McDonald, Malcolm
Argitaratua: (2007)

Marketing plans how to use them
nork: McDonald, Malcom
Argitaratua: (2000)

Complete marketer : 60 essential concepts for marketing excellence
nork: McDonald, Malcolm, Meldrum, Mike
Argitaratua: (2013)

Market segmentation How to do it; how to profit from it /
nork: Mcdonald, Malcolm
Argitaratua: (2004)

Marketing plans How to prepare them; how to use them /
nork: Mcdonald, Malcolm
Argitaratua: (2002)

Malcolm McDonald on marketing planning: understanding marketing plans and strategy/
nork: Mcdonald,Malcolm
Argitaratua: (2008)

Marketing due diligence Reconnecting strategy to share price /
nork: Mcdonald, Malcolm, Etc
Argitaratua: (2006)

Key customers: How to manage them profitably
nork: McDonald, Malcolm
Argitaratua: (2001)

Direct Marketing an integrated approach
nork: McDonald, William J.
Argitaratua: (1998)

Marketing value metrics : a new metrics model to measure marketing effectiveness
nork: McDonald, Malcolm; Mouncey, Peter; Maklan, Stan
Argitaratua: (2014)

e - marketing: Improving marketing effectiveness in a digital world
nork: McDonald, Malcolm; Wilson, Hugh
Argitaratua: (2001)

Marketing value metrics: a new metrics model to measure marketing effectiveness
nork: Mcdonald, Malcolm
Argitaratua: (2014)

New marketing: transforming the corporate future
nork: McDonald, Malcom; Wilson, Hugh
Argitaratua: (2007)

Marketing plans: How to prepare them, how to use them
nork: Mc Donald, Malcolm
Argitaratua: (2000)

Marketing plans for service businesses: a complete guide
nork: McDonald, Malcom; Payne, Adrian
Argitaratua: (2007)

Key account management: the definitive guide /
nork: McDonald, Malcolm .
Argitaratua: (2007)

Complete Marketer : 60 Essential Concepts for Marketing Excellence
nork: Malcolm McDonald
Argitaratua: (2013)

Derivatives markets /
nork: McDonald, Robert L
Argitaratua: (2015)

The new marketing : transforming the corporate future /
nork: McDonald, Malcolm
Argitaratua: (2002)

Marketing accounting services
nork: Denney, Robert W.
Argitaratua: (1983)

Market Segmentation: A step by step approach to creating profitable market segments.
nork: McDonald, Malcolm

Market Segmentation: A step by step approach to creating profitable market segments.
nork: McDonald, Malcolm

Livestock Economics : Marketing,Business Management & Accountancy
nork: Veeranna,K.C
Argitaratua: (2009)

Marketing essentials /
nork: McDaniel, Carl .
Argitaratua: (2007)

Principles of marketing /
nork: McDaniel, Carl .
Argitaratua: (2008)

Marketing research Concepts and cases /
nork: Cooper, Donald R.
Argitaratua: (2006)

Marketing Accountability:A new metrics model to measure marketing effectiveness
Argitaratua: (2009)

Marketing financial services
nork: McIver, Colin
Argitaratua: (1980)

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