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Marketing channels : a management view
"Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new...
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| Format: | Printed Book |
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Ohio
South-Western
2013
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| Edition: | 8 |
| LEADER | 00872nam a22001577a 4500 | ||
|---|---|---|---|
| 999 | |c 27628 |d 27628 | ||
| 020 | |a 9780538477604 | ||
| 082 | |a 658.84 |b ROS/MA | ||
| 100 | |a Rosenbloom, Bert | ||
| 245 | |a Marketing channels : a management view | ||
| 250 | |a 8 | ||
| 260 | |a Ohio |b South-Western |c 2013 | ||
| 300 | |a 660p. | ||
| 520 | |a "Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry. | ||
| 942 | |c BK | ||
| 952 | |0 0 |1 0 |4 0 |6 658_840000000000000_ROS_MA |7 0 |8 NFIC |9 38578 |a KUFOSSMEL |b KUFOSSMEL |c GEN |d 2019-05-04 |o 658.84 ROS/MA |p 19264 |r 2019-05-04 |y BK | ||