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Marketing channels : a management view
"Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new...
| Main Author: | |
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| Format: | Printed Book |
| Published: |
Ohio
South-Western
2013
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| Edition: | 8 |
Kerala University of Fisheries
| Call Number: |
658.84 ROS/MA |
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| Copy NFIC | Live Status Unavailable |