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Marketing channels : a management view
"Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new...
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| Format: | Printed Book |
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Ohio
South-Western
2013
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| Edition: | 8 |
| Summary: | "Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry. |
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| Physical Description: | 660p. |
| ISBN: | 9780538477604 |