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Consumer-brand relationships: theory ad practice/
"The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and...
| その他の著者: | , , |
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| フォーマット: | Printed Book |
| 出版事項: |
London ; New York :
Routledge,
2012.
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| 主題: |