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Consumer-brand relationships: theory ad practice/
"The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and...
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| Format: | Printed Book |
| Published: |
London ; New York :
Routledge,
2012.
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| Subjects: |