Učitavanje...
Consumer-brand relationships: theory ad practice/
"The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and...
| Daljnji autori: | , , |
|---|---|
| Format: | Printed Book |
| Izdano: |
London ; New York :
Routledge,
2012.
|
| Teme: |