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Consumer-brand relationships: theory ad practice/
"The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and...
| Beste egile batzuk: | , , |
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| Formatua: | Printed Book |
| Argitaratua: |
London ; New York :
Routledge,
2012.
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| Gaiak: |