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Consumer-brand relationships: theory ad practice/

"The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and...

সম্পূর্ণ বিবরণ

গ্রন্থ-পঞ্জীর বিবরন
অন্যান্য লেখক: Fetscherin, Marc, Ed, Fournier, Susan,Ed, Breazeale, Michael,Ed
বিন্যাস: Printed Book
প্রকাশিত: London ; New York : Routledge, 2012.
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