Strategic brand management :building,measuring and managing brand equity/

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Bibliografski detalji
Glavni autor: Keller, Kevin Lane
Daljnji autori: Ambi M G Parameswaran, Issac Jacob
Format: Printed Book
Izdano: Noida : Pearson, c2015.
Izdanje:4th ed.;
Teme:
Brand name products

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