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Strategic brand management :building,measuring and managing brand equity/

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Xehetasun bibliografikoak
Egile nagusia:	Keller, Kevin Lane
Beste egile batzuk:	Ambi M G Parameswaran, Issac Jacob
Formatua:	Printed Book
Argitaratua:	Noida : Pearson, c2015.
Edizioa:	4th ed.;
Gaiak:	Brand name products

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