The fall of advertising and the rise of PR /

Detaylı Bibliyografya
Yazar: Ries, Al
Diğer Yazarlar: Ries, Laura
Materyal Türü: Printed Book
Baskı/Yayın Bilgisi: New York : HarperBusiness, 2002.
Konular:
Advertising.
Brand name products.
Public relations.
Online Erişim:http://www.loc.gov/catdir/description/hc042/2002023294.html

Internet

http://www.loc.gov/catdir/description/hc042/2002023294.html

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