Al Ries

va ser un professional i autor del màrqueting nord-americà. Va ser el cofundador i president de la consultora amb seu a Atlanta Ries & Ries amb la seva parella i filla, Laura Ries. Juntament amb Jack Trout, a Ries se li atribueix la resurrecció de la idea de "posicionament" en el camp del màrqueting, Concepte aplicat a la publicitat que defineix formes de crear i fixar la marca d'un producte en la ment dels consumidors. Proporcionat per Wikipedia
Mostrar 1 - 19 resultats de 19 per cerca 'Ries, Al', hora de la petició: 0.02sec Refinar resultats
  1. 1
    The elevan immutable laws of internet branding /
    per Ries, Al
    Publicat 2010
    Printed Book
  2. 2
    Bottom-up marketing /
    per Ries, Al
    Publicat 1990
    Printed Book
  3. 3
    Marketing warfare
    per Ries, Al
    Publicat 1986
  4. 4
    Focus the future of your company depends on it
    per Ries, Al
    Publicat 1996
    Printed Book
  5. 5
    Horse sense how to pull a head on the business track
    per Ries, Al
    Publicat 1992
    Printed Book
  6. 6
    Focus: The future of your company depends on it
    per Ries, Al
    Publicat 1996
    Printed Book
  7. 7
    Marketing warfare
    per Ries, Al
    Publicat 1986
    Printed Book
  8. 8
    The fall of advertising and the rise of PR /
    per Ries, Al
    Publicat 2002
    Obtenir text complet
    Printed Book
  9. 9
    Positioning :the battle for your mind/
    per Ries, Al
    Publicat 2001
    Obtenir text complet
    Obtenir text complet
    Obtenir text complet
    Printed Book
  10. 10
    War in the Boardroom
    Printed Book
  11. 11
    22 immutable laws of marketing
    per Ries, Al; Trout, Jack
    Publicat 1994
    Printed Book
  12. 12
    Eleven immutable laws of internet branding
    per Ries, Al and Ries, Laura
    Publicat 2010
    Printed Book
  13. 13
    Twenty two immutable laws of marketing: Violate them at your own risk
    per Ries, Al; Trout, Jack
    Publicat 1993
    Printed Book
  14. 14
    Positioning-the battle for your mind
    per Ries, Al; Trout, Jack
    Publicat 2003
    Printed Book
  15. 15
    Marketing warfare
    per Ries, Al; Trout, Jack
    Publicat 2003
    Printed Book
  16. 16
    Bottom-up marketing
    per Ries, Al; Trout, Jack
    Publicat 1989
    Printed Book
  17. 17
    22 immutable laws of branding
    per Ries, Al; Ries, Laura
    Publicat 2003
    Printed Book
  18. 18
    Marketing warefare
    per Ries, Al; Trout, Jack
    Publicat 1986
    Printed Book
  19. 19
    Bottom-up marketing
    per Ries, Al; Trout, Jack
    Publicat 1989
    Printed Book
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