The fall of advertising and the rise of PR /

समान संसाधन

• How to use advertising to build strong brands
  द्वारा: John Philip Jones
  प्रकाशित: (1999)
• Building brands, building meaning : a guide to increasing the financial value of brands through positive meaning
  द्वारा: Kartikeya Kompella
  प्रकाशित: (2006)
• Behind powerful brands: from strategy to campaign
  द्वारा: Jones, John Philip; Author
  प्रकाशित: (2000)
• Brand royalty : how the world's top 100 brands thrive and survive
  द्वारा: Haig, Matt
  प्रकाशित: (2005)
• Advalue
  द्वारा: Butterflied,Leslie
  प्रकाशित: (2007)