The fall of advertising and the rise of PR /

Bibliografiske detaljer
Hovedforfatter: Ries, Al
Andre forfattere: Ries, Laura
Format: Printed Book
Udgivet: New York : HarperBusiness, 2002.
Fag:
Advertising.
Brand name products.
Public relations.
Online adgang:http://www.loc.gov/catdir/description/hc042/2002023294.html

Internet

http://www.loc.gov/catdir/description/hc042/2002023294.html

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