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The fall of advertising and the rise of PR /

书目详细资料
主要作者:	Ries, Al
其他作者:	Ries, Laura
格式:	Printed Book
出版:	New York : HarperBusiness, 2002.
主题:	Advertising. Brand name products. Public relations.
在线阅读:	http://www.loc.gov/catdir/description/hc042/2002023294.html

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