|
|
|
|
| LEADER |
00720nam a22002057a 4500 |
| 020 |
|
|
|a 978-0-06-241281-2
|
| 082 |
0 |
0 |
|a 659
|b RIE-F
|
| 100 |
1 |
|
|a Ries, Al.
|
| 245 |
1 |
4 |
|a The fall of advertising and the rise of PR /
|
| 260 |
|
|
|a New York :
|b HarperBusiness,
|c 2002.
|
| 300 |
|
|
|a xxi, 295 p. :
|b ill. ;
|
| 500 |
|
|
|a Includes index.
|
| 650 |
|
0 |
|a Advertising.
|
| 650 |
|
0 |
|a Brand name products.
|
| 650 |
|
0 |
|a Public relations.
|
| 700 |
1 |
|
|a Ries, Laura.
|
| 856 |
4 |
2 |
|u http://www.loc.gov/catdir/description/hc042/2002023294.html
|
| 942 |
|
|
|c BK
|
| 999 |
|
|
|c 51134
|d 51134
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_000000000000000_RIEF
|7 0
|9 64555
|a KU
|b KU
|d 2018-05-08
|e Ad.D2/5736/2013 dtd.24/11/2017
|g 399.00
|l 0
|o 659 RIE-F
|p MB07355
|r 2018-05-08
|w 2018-05-08
|y BK
|