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Advertising management/
The book explores the core concepts of advertising through practical applications, taken particularly from the Indian business environment. It covers theoretical foundations of advertising, brand building through advertising, campaign execution and agency relationships, and the use of marketing r...
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| Формат: | Printed Book |
| Опубликовано: |
New Delhi:
Oxford University press,
2012.
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| Редактирование: | 2nd ed.; |
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