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Managerial economics :economic tools for today's decision makers/
| Autor principal: | |
|---|---|
| Altres autors: | , , |
| Format: | Printed Book |
| Publicat: |
Noida :
Pearson India,
c2018.
|
| Edició: | 7th ed.; |
| Matèries: |
Taula de continguts:
- Introduction
- The firm and its goals
- Supply and demand
- Demand elasticity
- Demand estimation and forecasting
- The theory and estimation of production
- The theory and estimation of cost
- Pricing and output decisions: perfect competition and monopoly
- Pricing and output decisions: monopolistic competition and oligopoly
- Special pricing practices
- Game theory and asymmetric information
- Capital budgeting and risk
- The multinational corporation in a global setting
- Government and industry: challenges and opportunities for today's manager
- The global soft drink industry.