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Managerial economics :economic tools for today's decision makers/

Bibliographic Details
Main Author: Keat, Paul G.
Other Authors: Young, Philip K. Y., Erfle, Stephen E., Sreejata Banerjee
Format: Printed Book
Published: Noida : Pearson India, c2018.
Edition:7th ed.;
Subjects:
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082 0 0 |a 338.5024658  |b KEA-M 
100 1 |a Keat, Paul G. 
245 1 0 |a Managerial economics :economic tools for today's decision makers/ 
250 |a 7th ed.; 
260 |a Noida :  |b Pearson India,  |c c2018. 
300 |a 601p.;  |b ill. ; 
505 0 |a Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions: perfect competition and monopoly -- Pricing and output decisions: monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation in a global setting -- Government and industry: challenges and opportunities for today's manager -- The global soft drink industry. 
650 0 |a Managerial economics. 
700 1 |a Young, Philip K. Y. 
700 1 |a Erfle, Stephen E. 
700 1 |a Sreejata Banerjee. 
942 |c BK 
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