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01498nam a22002177a 4500 |
020 |
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|a 978-93-868-7328-6
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082 |
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|a 338.5024658
|b KEA-M
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100 |
1 |
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|a Keat, Paul G.
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245 |
1 |
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|a Managerial economics :economic tools for today's decision makers/
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250 |
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|a 7th ed.;
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260 |
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|a Noida :
|b Pearson India,
|c c2018.
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300 |
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|a 601p.;
|b ill. ;
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505 |
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|a Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions: perfect competition and monopoly -- Pricing and output decisions: monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation in a global setting -- Government and industry: challenges and opportunities for today's manager -- The global soft drink industry.
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650 |
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0 |
|a Managerial economics.
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700 |
1 |
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|a Young, Philip K. Y.
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700 |
1 |
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|a Erfle, Stephen E.
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700 |
1 |
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|a Sreejata Banerjee.
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942 |
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|c BK
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999 |
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|c 50989
|d 50989
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