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Services marketing: integrating customer focus across the firm/
主要作者: | |
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其他作者: | , , |
格式: | Printed Book |
出版: |
Chennai:
McGraw Hill,
2013.
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版: | 6th ed.; |
主题: |
书本目录:
- Services marketing-customer perceptions of service-understanding customer requirements-building customer relationships-Aligning service design and standards-Customer-defined service standards-Physical evidence and the servicescape-Delivering and performance service-Managing service promise-Pricing of services