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Services marketing: integrating customer focus across the firm/

书目详细资料
主要作者: Zeithaml,Valarie A.
其他作者: Bitner,Mary Jo, Gremler,Dwayne D., Ajay Pandit
格式: Printed Book
出版: Chennai: McGraw Hill, 2013.
版:6th ed.;
主题:
书本目录:
  • Services marketing-customer perceptions of service-understanding customer requirements-building customer relationships-Aligning service design and standards-Customer-defined service standards-Physical evidence and the servicescape-Delivering and performance service-Managing service promise-Pricing of services