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Services marketing: integrating customer focus across the firm/
| Autor principal: | |
|---|---|
| Outros Autores: | , , |
| Formato: | Printed Book |
| Publicado em: |
Chennai:
McGraw Hill,
2013.
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| Edição: | 6th ed.; |
| Assuntos: |
Sumário:
- Services marketing-customer perceptions of service-understanding customer requirements-building customer relationships-Aligning service design and standards-Customer-defined service standards-Physical evidence and the servicescape-Delivering and performance service-Managing service promise-Pricing of services