Učitavanje...
Services marketing: integrating customer focus across the firm/
| Glavni autor: | |
|---|---|
| Daljnji autori: | , , |
| Format: | Printed Book |
| Izdano: |
Chennai:
McGraw Hill,
2013.
|
| Izdanje: | 6th ed.; |
| Teme: |
Sadržaj:
- Services marketing-customer perceptions of service-understanding customer requirements-building customer relationships-Aligning service design and standards-Customer-defined service standards-Physical evidence and the servicescape-Delivering and performance service-Managing service promise-Pricing of services