लोड हो रहा है...
Services marketing: integrating customer focus across the firm/
| मुख्य लेखक: | |
|---|---|
| अन्य लेखक: | , , |
| स्वरूप: | Printed Book |
| प्रकाशित: |
Chennai:
McGraw Hill,
2013.
|
| संस्करण: | 6th ed.; |
| विषय: |
विषय - सूची:
- Services marketing-customer perceptions of service-understanding customer requirements-building customer relationships-Aligning service design and standards-Customer-defined service standards-Physical evidence and the servicescape-Delivering and performance service-Managing service promise-Pricing of services