Φορτώνει......
Services marketing: integrating customer focus across the firm/
| Κύριος συγγραφέας: | |
|---|---|
| Άλλοι συγγραφείς: | , , |
| Μορφή: | Printed Book |
| Έκδοση: |
Chennai:
McGraw Hill,
2013.
|
| Έκδοση: | 6th ed.; |
| Θέματα: |
Πίνακας περιεχομένων:
- Services marketing-customer perceptions of service-understanding customer requirements-building customer relationships-Aligning service design and standards-Customer-defined service standards-Physical evidence and the servicescape-Delivering and performance service-Managing service promise-Pricing of services