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Services marketing: integrating customer focus across the firm/
| Hlavní autor: | |
|---|---|
| Další autoři: | , , |
| Médium: | Printed Book |
| Vydáno: |
Chennai:
McGraw Hill,
2013.
|
| Vydání: | 6th ed.; |
| Témata: |
Obsah:
- Services marketing-customer perceptions of service-understanding customer requirements-building customer relationships-Aligning service design and standards-Customer-defined service standards-Physical evidence and the servicescape-Delivering and performance service-Managing service promise-Pricing of services