লোডিং...
Services marketing: integrating customer focus across the firm/
| প্রধান লেখক: | |
|---|---|
| অন্যান্য লেখক: | , , |
| বিন্যাস: | Printed Book |
| প্রকাশিত: |
Chennai:
McGraw Hill,
2013.
|
| সংস্করন: | 6th ed.; |
| বিষয়গুলি: |
সূচিপত্রের সারণি:
- Services marketing-customer perceptions of service-understanding customer requirements-building customer relationships-Aligning service design and standards-Customer-defined service standards-Physical evidence and the servicescape-Delivering and performance service-Managing service promise-Pricing of services