تحميل...
Services marketing: integrating customer focus across the firm/
| المؤلف الرئيسي: | |
|---|---|
| مؤلفون آخرون: | , , |
| التنسيق: | Printed Book |
| منشور في: |
Chennai:
McGraw Hill,
2013.
|
| الطبعة: | 6th ed.; |
| الموضوعات: |
جدول المحتويات:
- Services marketing-customer perceptions of service-understanding customer requirements-building customer relationships-Aligning service design and standards-Customer-defined service standards-Physical evidence and the servicescape-Delivering and performance service-Managing service promise-Pricing of services