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Netnography :
The new edition has been expanded to include: detailed guidance for researchers on how to combine online and in-person ethnographic methods to fully explore a social phenomenon, more focus on specific kinds of social media data from sites such as Facebook and Twitter, more specific examples of how n...
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| Format: | Printed Book |
| Edition: | 2nd edition. |
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Table of Contents:
- Networked sociality
- Researching networked sociality
- Netnography redefined
- Planning and preparation
- Ethics
- Data collection
- Researcher participation in data collection and creation
- Data analysis and interpretation
- Representation
- Humanist netnography.