Media planning and buying: principles and practice in the Indian context/

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Opis bibliograficzny
1. autor: Arpita Menon
Wydane: New Delhi: Tata McGraw Hill, 2010.
Hasła przedmiotowe:
Media planning
Media mix decisions
Media weights
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Media planning and buying: principles and practice in the Indian context /
od Arpita Menon, .
Wydane 2010
Printed Book
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