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Media planning and buying: principles and practice in the Indian context /
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| Format: | Printed Book |
| Udgivet: |
New Delhi :
Tata Mc Graw Hill ,
2010.
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| Udgivelse: | 1 / |
| Fag: |
| Fysisk beskrivelse: | 345p. ; |
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| ISBN: | 978-0-07-014760-7 |