Business market management (B2B): understanding,creatig and delivering value /

Détails bibliographiques
Auteur principal:	Anderson, James C
Autres auteurs:	Narus,James A., Das Narayanadas, Seshadri,D V R.
Format:	Printed Book
Publié:	Delhi : Pearson Education Asia , 2011.
Édition:	3rd ed.;
Sujets:	Marketing management

BUSINESS MARKET MANAGEMENT (B2B):UNDERSTANDING,CREATING AND DELIVERY VALUE
par: JAMES C. ANDERSON,JAMES A. NARUS ,DAS NARAYANAS , D.V.R.SESHADRI
Publié: (2011)

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Complete B2B online marketing
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Creating the strategy : winning and keeping customers in B2B markets
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Market-driven management: How to define, develop, and deliver customer value
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B2B brand management
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B2B Brand Management
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Business market management
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Marketing management : the value perspective
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Strategic brand management for B2B markets: a road map for organizational transformation
par: Sharad Sarin; Author
Publié: (2010)

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Strategic Brand Management for B2B Markets: a road map for organizational transformation
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Business Market Management: Understanding, Creating ...
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Strategic Brand Management for B2B Markets: A road map for organizational transformation
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Strategic Brand Management for B2B Markets: A road map for organizational transformation
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Marketing management case b0ok
par: Boyd, Harper W.
Publié: (1971)

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Business marketing management
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Retail marketing strategy : delivering shopper delight
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Understanding future markets /
par: Kolb, Robert W .
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Delivering results in qualitative market research
par: Lillis, Geraldine
Publié: (2002)

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Business marketing /
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Understanding business marketing and purchasing /
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B2B marketing : a South Asian perspective /
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Business marketing
par: Gross, Andrew C, et.al
Publié: (1998)

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Marketing business 2000
par: Burrow, james L
Publié: (2000)

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Business to business marketing
par: Brennan, Ross; Canning, Louise; Mc Dowell, Raymond
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Business to business marketing/
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B2B brand management: with the cooperation of Ines Michi /
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Small business marketing management /
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Business market management (B2B): understanding,creatig and delivering value /

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