What is in a name?: advertising and the concept of brands /

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Detalhes bibliográficos
Autor principal: Jones, John Philip .
Formato: Printed Book
Publicado em: New Delhi : Prentice Hall , 2000.
Edição:2nd ed.;
Assuntos:
Brand management
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What is in a name? advertising and the concept of brands
Por Jones, John Philip
Publicado em 2003
Printed Book
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