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Essentials of services marketing : concepts, strategies and cases /
| Auteur principal: | Hoffman, K Douglas . |
|---|---|
| Autres auteurs: | Bateson, John E G . |
| Format: | Printed Book |
| Publié: |
Singapore :
Thomson ,
2002.
|
| Édition: | 2nd ed.; |
| Sujets: |
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