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Digital luxury : transforming brands and consumer experiences
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital s...
| 主要作者: | |
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| 格式: | Printed Book |
| 出版: |
London
Sage
2019
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| 主題: |
Kannur University
| 索引號: |
658.827 BAT/D |
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| 復印件 | Live Status Unavailable |