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Digital luxury : transforming brands and consumer experiences

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital s...

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Bibliographic Details
Main Author: Batat, Wided
Format: Printed Book
Published: London Sage 2019
Subjects:

Kannur University

Holdings details from Kannur University
Call Number: 658.827 BAT/D
Copy Live Status Unavailable